grow the pie!

I was listening to the radio on my way home from work. John McCain was saying something about how Obama wanted to re-distribute the economic pie, but McCain wanted to grow the pie. I spontaneously said aloud, “Grow the pie!” I said it a few more times; louder. Too bad I was alone in the car. Grow the pie is a great slogan for all occasions.

Somebody cuts you off on the freeway. Roll down the window and yell, “Grow the pie!” An attractive person walks by on the sidewalk. In a deep voice: “Hey, baby…grow the pie.”Notice how different the effect is depending on which of the three words you emphasize and how fast or slow you say it.

In the marketing department where I work we have a unique insult–“Hey font face! That’s right, I’m talking to you, font face!” I’ll give you that one for free, but you have to pay me for each use of “grow the pie.”